Anyone who is familiar with Indian handloom and has personal experience working directly with weavers and artisans would have a sense of pride when they observe an uber-cool guy or girl wearing a piece of handwoven attire. And why on earth not? The art of handloom weaving in India has come a long way since the days when it was on the verge of extinction and is now recognised and valued across the globe. Handloom is not only an aesthetic choice for us; it is also an enduring cultural practise. It is imperative that the history of this lovely and elegant craft be understood in order to gain a deeper appreciation for it. A talk about India's rich history and legacy is incomplete if it does not include a discussion about the country's handloom garments. Handloom has been the symbol of our growth and prosperity from time immemorial. To such an extent that it is possible to trace its origins back to the Indus Valley Civilization, an era during which Indian handloom was exported to both near and far countries. India is rich with a variety handloom traditions. These traditions may be found all the way from the mountains in the north to the seas in the south and from the ghats in the west coast to the forests in the east. India is a home to tradition. Nevertheless, the colonisation of India had a highly negative effect on the handloom sector of the country, which was one of the country's primary economic drivers at the time. The handloom business was a sight to behold back when people actively used natural fibres, but slowly and gradually weavers started shifting away from natural fibres and toward synthetic fibres like polyester. The Return Of The Handloom But the grandeur of this craft is such that it withstood the test of time. In India, weavers from different areas of the country use a variety of distinct weaving techniques. From straightforward, plain fabrics to those decorated with tribal themes, geometric patterns, tie-dye, and even extensive painting on muslin. Even in modern times, there is no other country in the world that can brag of having such an exclusive wide range of rich textile art. Handloom In Modern Era The fashion scene in India is renowned for its rich cultural past, understated sophistication, and vibrant colour because it is elegant, beautiful to the eye, and comfortable. The success of Indian handloom in the current era can be attributed to many factors like government promoting weavers, e-commerce sites, ease of doing business etc. India is a country rich in tradition and celebrations. Indians never lose their connection to their heritage, no matter how far they may have risen in the world. And the several celebrations that we participate in throughout the year provide a wonderful opportunity to dress up in some fantastic traditional garb. Changing Face Of Handloom Currently, the Indian handloom sector has developed and grown and holds a unique position in the export market. According to the annual report 2016-17 from the Ministry of Textiles of the Government of India, Indian handloom fabric accounts for 95% of the total share of handloom fabric in the world. Handlooms have won over the hearts and minds of millennials, thanks to backing from the government and increasing levels of awareness. In a nutshell, Indian handloom is a testament to the strength, beauty, and elegance of the Indian culture. This art form has not only won the hearts and minds of Indians over the course of thousands of years, but it has also flourished across the market internationally. It is mesmerising to watch the handloom business flourish on a daily basis, and all of this success can be attributed to generations of people who understood the significance of maintaining ties to their nation and culture. A stunning Kanjipuram saree is still one of the best ways to enhance a bride's natural beauty, and Muga silk continues to be the fabric of choice for a Bihu festival. When it comes to making a fashion statement, a Kahdi is far superior to a machine-made polyester, and Ikkat can give many couture designs a run for their money. This is all because handloom is more than just a fashion statement for us; it embodies our emotions, our history, and our culture.

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